We make carpets targeted to the modern consumer. We have designers who
make use ofa custom made computer design program to create new designs
for the market. Ourprogram is unique in Afghanistan and consequently is
also interesting to other
Afghan companies who design and produce carpets. We already have clients
whopurchase digital designs from us. We get regular orders for digital images
fromAfghan companies.
We are especially proud of our collection of Dutch master paintings, among
othersRembrandt, transformed into 100% silk carpets.
We have a gallery in Kabul which sells primarily to ex-pats working in
Afghanistan.
We have organized exhibitions at other locations in Aghanistan, including
specialmarkets for the international troops.
Beyond that we have participated in exhibitions in the Netherlands, the
best examplebeing the Geaf artfair in 2007. The website of the geaf
(www.geaf.nl ) contains important information about our
unusual collection of wall carpets.
Did your enterprise conduct or outsource any product innovation-related
researchduring the past year?
We have begun a cooperation with the successful design group Rapunze.nl
to createnew designs for the European market. Our first product group is
carpet bags inmodern designs. Despite the fact that the products are not
yet available in themarket, the feedback is very promising. The next step
is to design carpet cushions.
We already sell our products to the European markets through middle men
and now wewant to export our products directly to the European markets.
It is also importantto know the market environment and method of marketing
in Europe.
There are no Asian markets for our high quality products.
make use ofa custom made computer design program to create new designs
for the market. Ourprogram is unique in Afghanistan and consequently is
also interesting to other
Afghan companies who design and produce carpets. We already have clients
whopurchase digital designs from us. We get regular orders for digital images
fromAfghan companies.
We are especially proud of our collection of Dutch master paintings, among
othersRembrandt, transformed into 100% silk carpets.
We have a gallery in Kabul which sells primarily to ex-pats working in
Afghanistan.
We have organized exhibitions at other locations in Aghanistan, including
specialmarkets for the international troops.
Beyond that we have participated in exhibitions in the Netherlands, the
best examplebeing the Geaf artfair in 2007. The website of the geaf
(www.geaf.nl
unusual collection of wall carpets.
Did your enterprise conduct or outsource any product innovation-related
researchduring the past year?
We have begun a cooperation with the successful design group Rapunze.nl
to createnew designs for the European market. Our first product group is
carpet bags inmodern designs. Despite the fact that the products are not
yet available in themarket, the feedback is very promising. The next step
is to design carpet cushions.
We already sell our products to the European markets through middle men
and now wewant to export our products directly to the European markets.
It is also importantto know the market environment and method of marketing
in Europe.
There are no Asian markets for our high quality products.




